DALEKO A/W 2020 | Collections

“YOU CAN BE ANYTHING”. This quote was used as an imprint on sweatshirts, translated into three languages: Russian, Ukrainian and English. If you take a photo in a sweatshirt in the mirror, you will see the magic: the upper three lines of the text are masked, and the lower ones appear.

In their autumn collection campaign, the creators of the brand took a chance on the unusual for the imagery of the brand - they wanted it to feel relatable and as authentic as the individuals whom the phrase resonates with.

"Do not let your worth of yourself be defined by any framework; be it a duty to society, parents, or friends ... Be yourself and don't be afraid to change your preferences at the next stage of life." - D A L E K O